Welcome to vacay
Luxury has changed. The ultimate luxury, now, is to have the ability to actually relax. It’s a feeling not a good.
We branded and claimed the word vaCay, for the Cayman Islands,
and created an experience that attacks vacation as the enemy.
VaCay is the vacation vacation wishes it took.
The campaign assets included tvc, social, trade booths, digital, web, DOOH,
a full 360 effort to get the message of vacation is so over, but vacay that’s something you should consider.
Film by Mathery
Photography by Pip Crowley
